Check 1: Who Runs It, Who Delivers It, Who Coaches You
Three parties hide inside one "we": the marketer whose ad found you, the organization that actually delivers the sessions, and the person who will sit across from you. Ask in writing which legal entity takes your payment, which one runs the sessions, and who employs the coach. A landing page that requests card details before it can name all three is answering in the wrong order.
Accountability is the reason this comes first. If a promise fails, you need to know whose promise it was. Google's publisher policies treat content that misrepresents the publisher, or falsely implies an association with or endorsement by another person or organization, as a misleading statement. You are not enforcing that policy; you are borrowing its logic to ask: who are you, exactly, and who else is involved?
Check 2: A Promise About You Is Not Evidence About a Group
A number on a program page can describe a group — what happened, on average, to people in an earlier study or pilot. A different sentence can describe you: what will happen to your body by a specific date. The first can be accurate and still say almost nothing about your case. The second is the kind of claim advertising guidance treats most seriously.
That guidance separates a concrete, explicitly stated promise that cannot be fulfilled — its example is account approval with "no credit check" — from a weaker, non-specific promise that is never substantiated, such as offering "a list of top doctors near you" with no real list supplied.
The tell is dependency. A promise whose fulfillment rests on your biology, your medication, your clinician's decisions, or a third party's approval sits outside the seller's control, and "specific promises outside of your control" is the category that guidance names as egregious. So ask: what exactly are you promising, about whom, and what happens if it does not occur? "Participants improved on average" and "your numbers will drop by a set amount by spring" are not the same sentence.
Check 3: Turn "Certified" Into a Document Request
Pages can call staff "certified diabetes coaches" without naming who certified them, or "accredited" without naming the accrediting body. Convert the label into a request: the issuing organization's name, the exact credential, when it was awarded, and a way to verify it independently. Then ask the same of the curriculum — is the content recognized by anyone outside the company, and can they show that in writing?
A refusal is information, and so is an answer that restates the label instead of resolving it ("our coaches are fully certified"). This is a heuristic, not a legal test. The article does not assert which recognitions exist or which are required, because no accreditation source was retrieved. Treat a named body as a lead to check, never as a guarantee.
Check 4: Written Terms — Schedule, Format, Staff, Exit
Ask for the terms before the intake form, as a document you keep: how many sessions, over what period, in what format, group or one-to-one, led by whom, and what happens if you miss one. Then the exit terms: notice period for canceling, whether unused sessions are refunded, whether any refund exists at all, how a dispute is raised, and what happens to your enrollment if the program changes hands or closes.
A term stated only in conversation is unverified. And if the written terms are unavailable before payment, that fact is itself a term.
Check 5: How Your Health Information Travels
A diabetes offer can reach you because of your health condition without anyone having read your medical record. Google's publisher policies bar personalized advertising from being selected or targeted using health or medical records or information, including inferred or actual sensitive data such as information held on sites or apps that market to groups with a specific health condition. That rule governs ad targeting, not a program's conduct, and it is not an accusation against any seller.
So the ad's arrival tells you little about how a company got your data. Read the intake form instead: which fields are required versus optional, whether consent to share with third parties is bundled into the enrollment click, who receives the information, how long it is kept, and whether you can withdraw it. Request the privacy notice before the health questionnaire, not after.
Where This Checklist Stops
Stop and talk with a clinician or your health plan's member services contact before committing if any of these is true: the offer asks you to change, pause, or stop a prescribed medication; the pitch depends on a promised outcome for your own body; you cannot identify who delivers the sessions; or the terms appear only after payment. Questions about diagnosis, medication, and whether a program fits your situation need someone holding your actual health information. Program details and terms vary by organization, plan, and location and change over time — reconfirm every specific directly with the seller.
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